The Domestic Aviation Industry of India welcomed a new member in its family: Air Asia. Air Asia can be be termed as a family friend of Domestic Aviation Industry as its international operations in India began some years ago.
This February it tied its knot with the Tata Sons and entered the family with the approval from head of the family : Foreign Investment Promotion Board (FIPB). The Malaysian Airline is posing a serious threat to its other members such as brother in law: Indigo and mother in law: Spice Jet. Air Asia have targeted the less famous destinations of India at a price in which even the railway ministry have to rethink their budget plans. The airline have targeted Chennai, Ahmedabad, Bangalore, Hyderabad, Jaipur etc. For starters they haven’t targeted the top metros Mumbai and Delhi as these two airports increase the cost of the airline by 25%.
Sources say, Air Asia may offer fares starting from Rs. 1000 for advance booking in months and after a certain level of seats are booked the price will go up. If this strategy kicks then, Railways ki watt lag jaegi!!!! Wont’ it??? Provided the speed and availability of IRCTC in booking tickets and the recent hike in prices, it will adversely effect the railways up to a great extent.
However, our domestic family members don’t smoke pot all the day, Spice Jet and Indigo which are the largest domestic operators from Chennai is all set to revise their price structure and stiff the competition for the newly wed bahu of the Industry coz (Kyunki) Saas Bhi kabhi Bahu thi!!!!
Views presented in the article are those of the author and not of ED.