Customised memory and souvenir provider Cherishing Moments has opened its second kiosk in the country at Select CityWalk, Saket, Delhi. Spread over 100 sq.ft., the kiosk deals in products such as wax hands, baby memory prints, designer candles, and body copy. The visitors can collect the memories of their own hands and feet or those of their loved ones through wax replicas, prints, etc. The unique concept was first introduced a couple of months ago at AlphaOne mall, Ahmedabad.
Speaking on the occasion, Sugandha Malhotra, Founder, Cherishing Moments, said: “We are very excited on the opening of our second kiosk in the country at ct CityWalk, one of the most admired shopping malls in India. Now, we are all set to spread moments of joy among people along with giving away a great unique keepsake, which people can cherish for years to come in other major cities as well.”
According to Malhotra, an individual kiosk draws an investment of around Rs 8-10 lakh.ED Blogging Battle’s The company plans to open one more kiosk by the end of this financial year and eight more in the next fiscal for which it is currently in talks with shopping malls such as Inorbit (in Mumbai and Baroda), WTP Jaipur, and few others in Delhi. Based on a quick-returns business model, the retailer plans to focus on only kiosks for now. However, the company might explore the option of opening proper stores in the future once other new concepts in the pipeline are introduced.
The products at the kiosk are priced between Rs 40 and Rs 2,500. The retailer plans to go the franchise way for expansion.
Views presented in the article are those of the author and not of ED.