Internet giant ‘Google’ announced launching of ‘Google Impact Challenge in India’ ahead of India’s 67th Independence day. It has invited Indian non-profit organizations to explain how they would use technology to improve people’s lives in the country or around the globe. This challenge will give away Rs. 3 crore each to the winners. Google will provide technical assistance to the winners of this award in order to help them to bring their projects to life. “On the eve of India’s Independence Day, we’re celebrating the spirit of creativity and entrepreneurship of the world’s largest democracy by spotlighting the best local nonprofits that are using technology to make the world better,” Nikesh Arora , CBO Google said so.Applications for this contest are open until September 5, 2013. Ram Shriram, Jacquelline Fuller, Anu Aga and Jayant Sinha along with Nikesh Arora will be the jusges for this competition. The competitors will be evaluated on the basis of
potential impact, scalability and ingenuity. Googlers from India, and around the world, will review applications and announce the 10 best projects on October 21. India has a huge amount of latent potential inside of it and Google is making an effort to put the unexposed entrepreneurial skills to good use, for the well-being of the entire nation.This is a great step taken up by this company in the name of India’s Independence day celebrations.
This challenge was launched in UK earlier and is now set on a voyage around the world to support vibrant and innovative non profits to make the world a better place with the use of technology. Some of the award winning projects were, ‘Digital eyes and ears for Wildlife protection’, App Development Training for UK Kids’, ‘Solar Lights for Off Grid Communities’. Google claimed that it every year gives away about USD 100 million in grants, USD 1 billion in free and discounted apps and ads, and 50,000 employee volunteer hours around the world.
Google aims to celebrate the spirit of creativity and entrepreneurship in the world’s largest democracy, India. This will give way to people to put their ideas into use and help resolve the most pressing problems the world is facing. This challenge is a part of Google’s ongoing social efforts. Another initiative by google is ‘Google Grants’ an in-kind donation program awarding free ‘AdWords’ advertising to select charitable organizations. Since its inception, it has supported hundreds of organizations in advocating and promoting their causes, from animal rights and literacy to abandoned children and HIV education. This is the way Google plans to celebrate India’s Indepence this year. What is your plan? Sleep all day, watch television or to do something big and impactful ?
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