‘Cash back toh banta hai na babuji’. Marriage of the ‘abla nari’ is at stake and she still demands cash back! The second episode of the cashkaro.com online Ad Campaign- ‘Cashback toh banta hai’; remains true to the first one. Keeping the laughter quotient and connect with the audience intact, the advertisements are garnering huge fans. The first episode showed a pandit carrying out an arti and a devotee waiting for the Prasad. As soon as he receives the Prasad he donates only to return and ask for a cash back. The concept of cash back has been intertwined in a witty, humorous and relate-able manner. The second episode again finds an Indian scenario tied with cash back. While raising the question of dowry sarcastically, the video again describes the Indian addiction of Savings in an altogether unexpected way.
(See the full videos at https://www.youtube.com/channel/UCnGNQBVa6o_Hz2ZhVEDcisA)
The Campaign launched on 3rd September, saw the first video receiving over 10,000 views within 24 hours of its release and at present has crossed over 50,000 views. The next video in the series was launched on 15th September. The videos are a hit with the audience and Cashkaro.com is trending on twitter. With the second video it also launched a #CashKaroViralVideo contest on Twitter. The contest started at 12 pm, the same day and saw quirky and creative answers to the questions put up by cashkaro.com; after all flipkart vouchers worth Rs 500 were at stake. The videos are being tweeted and re tweeted; shared across all social media platforms with the hash tag #CashbackTohBantaHai.
The Ad Campaign conceptualised by Boring Brands is targeted to offer bargains to the online shoppers. Nowadays online shopping has become a hit among the people. And Cashkaro.com is utilising this opportunity to provide Indians the chance of online bargains and thus highlight the concept of savings online. Coupons and cashback have always attracted the Indian shoppers, their love for discounts and sales is known to everyone. And cashkaro.com has aptly marketed itself with these ads conveying- ‘har cheez par cashback banta hai’. The company believes that the Indian shoppers are yet to exploit the advantage of online shopping and with heavy cash back being offered e-commerce in India can reach a new platform.
Cashkaro.com, a start-up by husband –wife team of Swati and Rohan Bhargava has come a long way since its inception in 2013. It has signed up with all the biggies of the e-commerce sites likes flipkart, yatra.com, amazon.in, snapdeal, myntra, jabong and etc. Cashkaro.com came after deep market research and an experience of handling successful Pouring Pounds website in UK. Swati Bhargava, CEO and Co-Founder,Cashkaro.com, said to a media house –“In India, people love a bargain and usually flock to where the prices are the most conducive so if the population was to know of such levels of savings with Cash back in addition, am sure they would use Cashkaro every time!” And Cashkaro.com has become India’s No. 1 cash back and coupon site.
In a country where Big Bazaar is a hit because of their- ‘isse Sasta aur acha, kahin nahi’; Cashkaro.com will become the next big thing with its- Cash back on everything idea. Keep a check for the third episode cause #CashbackTohBantaHai.
Views presented in the article are those of the author and not of ED.