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    HDFC Bank Makes Banking Really Easy & Fun With It’s New Digital Avatar

    By

    October 16, 2015

    HDFC Bank’s digital banking is enabling customer convenience as never before. HDFC Bank’s products and offerings, from banking service, to loans, investments, one click payments and one click shopping, are all digitally accessible to customers using mobile phones and the internet in order to save time, paperwork and needless hassles such as visiting bank branches.

    SmartBuy

    From conducting simple banking operations using a mobile phone to 10 second personal loan disbursal offers through Netbanking and wearable banking applications using the Apple iWatch, HDFC Bank has been consistently launching services that use the latest technologies to benefit its customers.

    “All our processes have been digitized. This is in keeping with our #GoDigital campaign. Banks that do not use the latest technology to ease the way customers can access its products and services will soon be obsolete,” said Mr. Aditya Puri, Managing Director, HDFC Bank Limited.

    HDFC-ChillrApp

    In June this year for example, HDFC Bank launched PayZapp, a payment solution that revolutionized the way payments and purchases are done on the go today using mobile devices. After downloading this application, customers can pay with just one click for all their spends – from mobile phone top-ups to instant money transfers, to bill payments to groceries to movie tickets and even big-ticket purchases such as foreign holidays.

    PayZapp also contains SmartBuy, a virtual mega marketplace that has every type of product, from those that fulfill daily requirements to those that meet aspirational needs, just the way a mall has.

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    As part of its digital focus, the bank took a slew of initiatives this year including a mobile application that allows a customer to meet his or her shopping and payment requirements; personal loan in 10 seconds and auto loans within 30 minutes using biometric authentication.

    godigital

    For getting all this up and about, HDFC Bank announced its integrated, nationwide brand campaign, ‘Har Zaroorat Poori Ho Chutki Mein, Bank Aapki Mutthi Mein’ in October this year. Spanning print, radio, digital, outdoor media, automated teller machines (ATMs) and bank branches – the campaign will reinforce the Bank’s position as India’s premier digital bank.

    Image source: Google and HDFC Bank

    Views presented in the article are those of the author and not of ED.

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